The 10 Minute Effect Research Project

What kind of a shopper are you?

We have built a small quiz to explore how 10-minute delivery is changing how Indians think, shop, and behave.

Quick commerce has turned days into minutes, and we don’t fully understand what that’s doing to us. We’re running a short, anonymous survey on how 10-minute (and up to 30-minute) delivery models might be changing the way people in India think, shop, and behave. Through this short survey, we want to understand what that means for how decisions are made today.

This is part of a behavioural study by researchers Farheen, Khushi, and Shivani at the Advanced Study Institute of Asia (ASIA)

Your participation is voluntary, and by continuing you consent to your anonymous responses being used for academic research purposes only.

Link: https://www.surveymonkey.com/r/SQTNGY9

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We are pleased to bring to you the new edition of the Decypher Journal. Decypher was started keeping in mind, the critical role that informed discourse plays in shaping our understanding of Asia’s evolving landscape. Our Journal is conceived as a bridge, linking local insights from Asia with a global audience keen on nuanced perspectives.
Decypher Journal: (Em)Powered? Authority in a Fragmented World
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.