On December 6th 2024, Khushi Kesari presented her research at the INTACH National Conference on the theme “Conserving Culturally Significant Places in India.” The Conference marked the milestone of the ‘Indian National trust for Art and Cultural Heritage (INTACH) Charter for Conservation’ turning 20 and provided an opportunity to reflect on how the idea and practice of conserving culturally significant places have evolved in India over the last two decades. Her research, “Crafting Heritage: The Role of GI-Products and Crafts Based Tourism in the Preservation of Indian Cultural Sites,” was selected for presentation from 125 submissions received nationally. The research examined the role of Geographical Indication (GI)-tagged crafts and craft-based tourism in heritage conservation through Pipli, Raghurajpur, and the Rann of Kutch Festival case studies. It examined how GI crafts enhance cultural value, preserve traditional practices, and provide economic benefits to local communities while being a tool to sustain a cultural site. Using primary and secondary sources, the research highlighted the potential of storytelling, workshops, and demonstrations to foster visitor appreciation. It also offered insights into how sustainable tourism can harmonise economic development with cultural preservation.
